With the final logo design selected I still wasn’t 100% satisfied. This was due to the text becoming too thin at small scales. To improve the logo I played with increasing the line width. The current logo had a line width 1.618 8 (eight golden ratios) times smaller than the overall bounding […]
After taking some time to review the short list of logos I narrowed the 29 logos down to six finalists. This cut was done based on if I would be happy having that particular logo on my work and if I thought the logo had potential for improvement if I were […]
Sketching out my logo ideas I liked the boxed logo but all of my attempts lacked the correct proportion between line size, text height and spacing. Being out of proportion they looked decidedly armature and I knew having the sizing dialled in would make the concept sharp and professional. Golden Ratio To get […]
After doing some research, the next step in my logo creation process was brainstorming my own ideas. I started by making a list of all the things I would be doing as part of NC Machine Works and jotting down key visual items related to those activities. Coming up […]
As I spent time researching logo ideas I found business card design very interesting. I for one associate business cards with the uninspiring rectangular white cad stock form factor but looking at other designs made me realize there are numerous ways to break this mould. Ways to branch out can involve […]
NC Machine Works was in need of a logo. Starting out I didn’t have an idea in mind so the first step was to do some background research to get some inspiration. One of the first articles I came across was a great step by step outline of the logo design process on […]
For my recent trip to Singapore I grabbed a copy of The Lean Startup to read on the plane. I had heard about the book from The Amp Hour who had the author Eric Ries on as a guest. I’ll have to admit that going into the book I wasn’t […]
I recently travelled to Singapore for a work assignment. When I found out that I was going, I googled things to do while I was there and got a rather boring list: look at some gardens, go shopping and get cosmetic surgery. A more refined search came up with the following video […]
To get ideas on how to layout the new shop space I have been combing through the internet for inspiration. Instead of collecting a long list of bookmarks in my browser I have setup a Pinterest page to log ideas for the shop as well as projects once I get everything […]
The first order of business to set up the shop was to survey the space. I went around measuring the different features of the room with a tape measure to get as many dimensions as I could. The data was recoded in my notebook as shown below. Doing a survey […]
